Content Marketing Playbook
2010-07-08
Continued pressure to perform, prove metrics and demonstrate ROI has marketers looking more and more towards social media. Now you can gain a lot of traction with your strategic plan on blogs, Facebook, Twitter and LinkedIn. "Content marketing" is rapidly becoming a crucial piece of this evolution. read more...
Visit Us Us On Youtube
2010-06-15
Platinum Advertising Group has an in-house video production department that can produce corporate videos, testimonial videos, creative videos and more. All at wholesale rates. read more...
Social Media Salmon Cakes
2010-06-15
Summertime grilling season is on the way. This really is a niche product, but should yield wondrous results for small audiences of four. read more...
Special Olympics Shoot. Pants On My Head.
2010-06-04
Whenever we are working on projects we are always trying to maximize client dollars. We recently had a nice afternoon filming in the new Special Olympics state headquarters in Boise, Idaho. This particular project was a competition for some grant monies from a generous benefactor. We decided to get creative with the concept as you will see in the Youtube video. Of course anything staring the talented Byl Carrico is going to turn out great or possible very wrong. (But we know we had a 50/50 chance.) read more...
Sunergy World "Easing the Load"
2010-06-03
Congratulations to our client Mark van Gulik. Mark is the president of Sunergy World, a consulting company in the Clean Tech industry. The City of Boise recently took a progressive step towards a greener energy portfolio with the addition of a 10 megawatt solar facility to be installed near the Boise airport. Sunergy World was announced as a key component of that build out.
Victor Obenauf from Platinum Advertising Group commented, "It was really exciting to be on the ground floor with Sunergy World. I had a chance to help Mark's company establish a "go to market" strategy and roll out a marketing plan. Looks like his value proposition is resonating well with the market, especially with his recent success in Boise." read more...
Email Marketing to Mobile, "Thank You."
2010-05-27
Three years ago, "64% of key decision makers were viewing your carefully crafted email on their Blackberries and other mobile devices" according to MarketingSherpa.
Just imagine the penetration now with the iPhone, iPad, Android, etc. We're getting all tingly just thinking about it. Email marketing is an effective component of almost any integrated marketing plan.
read more...